Every company is transforming into a media company with seamless integration of production, enabling and aggregation of required information to deliver financially feasible customized experiences. The approach adopted by the team of specialists at Quantega involves resolution of the problems associated with adoption of mixed reality. It requires a novel approach that tackles every phase of the content lifecycle for effective monetization of assets. While commoditization of the content devalues it, its sub-par monetization strains the business objectives. The insufficiency of automation increases the content cost, the disparity between data sources and platforms makes the management of content quite complex. The dearth of interoperability and integration among vendors gives rise to acute inefficiency and negative experience of customers.
The solutions provided by Quantega include transforming promises into business reality through the combination of market insight and technologies, maximization of content values by re-imagination of business prototypes, alignment of operations and delivery of technology to generate smarter content and meet the frameworks of local compliance. Our solutions also include improvement of competitive position by optimization of the content value chain, tuning the operational speed to the needs of customers for the delivery of relevant experience, rethinking of the content value chain, enrichment of content through investment in big data and its analytics, fulfillment of regulatory requirements and delivery of results with expertise.
Reach to different sectors:
Healthcare: There are multiple mixed reality apps that are employed in the enhancement of healthcare, for instance, the AR app Viipar, a platform powered by video support that is operated through Google Glass and used extensively by surgeons while performing surgeries.
Education: Mixed reality has revolutionized science laboratories and experiments. Students are treated with a detailed and simulated view of the human body that has enhanced the quality of education to a great extent.
Logistics: Enhancement of employee safety and efficiency is the primary necessity of functioning of warehouses. Logistics can be augmented through mixed reality by quick and efficient updating of inventories from a remote location through technologically equipped smart glasses.
Entertainment: Mixed reality has revolutionized the world of gaming. With rising popularity of augmented gaming, the industry of entertainment has evolved and there are rumors that there might be a Harry Potter AR game that will let the gamers cast spells in real life.
Retail: Big banner retail markets like Coca-Cola, Argos and Spotify are employing the technologies of mixed reality for brand advertisement. While Argos and Coca-Cola collaborated to let customers listen to their favorite songs by holding up the smartphone to Coca-Cola cans equipped with AR sensors, Argos marketed on one-click purchasing by launching an AR app along with their Christmas list.
Talent management: There are multiple applications of mixed reality in the arena of talent management, enhanced productivity, and collaboration. The technology enables users to interact with the surroundings in a seamless fashion on fictional and realistic levels. Mixed reality is also being implemented to enhance speed and accuracy of the employers in a business organization.
Prototyping: Mixed reality has enabled rapid and effortless prototyping. wiARframe is a dedicated tool for prototyping developed by AR that allows the user to become an AR designer without requiring the use of 3D designing tools and coding.
Business Processes: Business processes are making extensive use of mixed reality for identification of business products through image recognition instead of scanning barcodes to furnish customers with detailed information about the product and thereby increase the customer base.
Overcome Challenges and Get Ready with Digital Strategy:
Societal rejection is a big challenge. AR is definitely cool but adopting the wearables that come with it might feel awkward for many. However, mixed reality will certainly overcome the social stigma around it owing to its massive essentiality. It will be employed consistently at both home and work to enhance work efficiency and productivity. It so happens that certain flaws of inaccuracy creep into the system creating a somewhat poor experience for the user. But multinational companies are striving hard to augment the experience through the seamless integration of networks, devices, and connectivity. 10 years from now, mixed reality will revolutionize the world we live in. Miniaturization is a challenging issue. The components of mixed reality, like the Google Glass, for instance, are a little too huge to be dealt with ease. Apple, Google, Microsoft, and Facebook are racing hard to miniaturize the components of mixed reality. They are focusing on smartphone chips to drive the devices of AR and are trying to strike a balance between self-driven cars and eyeglasses in terms of computerized vision technology.
Staying continually in connection with the digital world can be a little too digitally exhausting for the users. This can be easily overcome by setting personalized controls and permitting the users to manage their access to digital content. This trend will only continue and digital exhaustion will no longer be an issue with advanced control and accessibility features. Concerns of privacy and confidentiality might expose mixed reality to legal issues but with Google, Facebook, Apple, and Microsoft striving collectively to provide flawless service devoid of security breaches, it can be rightly said that governmental regulations will never be able to get in the way of AR development. Regular consumers view AR as a technological gimmick that only serves as entertainment for gamers and techies thus leading to a deficiency of use cases. However, Magic leap and Microsoft are developing next generation of mixed reality that goes way beyond gaming and entertainment. With manufacturing productivity all set to get augmented by 30% with the advancement of mixed reality, there will definitely be a rise in popularity and in the number of use cases.
Mixed reality opens a great deal for Businesses all over the world. The threats to its development are quite negligible and the advancement of its technologies is proceeding at a massive rate.
The line between corporeality and fantasy is a blur now with mixed reality.